Understanding our customers' fine appreciation for aesthetics and their hunger for design inspiration, we began our home and garden magazine advertising in the 1940s in publications that provided style-savvy editorial coverage with a flair for fashion. Called Touraine, this Louis XV-inspired bedroom and dining room group was widely popular for several decades, is considered to be one of the industry's first well-known success stories and continues to be highly sought-after by collectors. This early designer team created a top-selling collection that was influenced by the demand for reproductions of famous English cabinetmakers and inspired by French designs. Because of this, our company has enjoyed an irrefutable reputation for superior design, underscored today by the fact that Drexel Heritage is sold only in the finest furniture stores and design studios in the country.Īs early as the 1930s, Drexel Heritage employed dedicated staff designers as one of the first furniture companies to commit fulltime resources to style and design. From that very first suite produced, Drexel Heritage has always taken a stylish eye toward helping our customers complete their homes with classic furniture that has a timeless beauty. Smithe Furniture.Our rich history of crafting quality furniture to our customers' exacting standards began in 1903 when our first product was a bed, bureau and washstand suite made from native oak and sold for $14.50, wholesale. Smithe Furniture Jeff Young, Drexel Heritage and Walter E. Ready to toast their Chicagoland partnership are Lenwood Rich, left, Drexel Heritage Timothy Smithe, Walter E. The company ranked 81st on this year’s list.ĭrexel Heritage plans to open nine dedicated stores in 2002, and 12 more in 2003. Smithe Furniture had furniture, bedding and accessory sales of $68.3 million in 2001, according to Furniture/Today’s Survey of Top 100 U.S. Negotiations are under way for store locations, so the companies did not release the site of Smithe’s first Drexel store. “They have one of the best sales training programs in the industry.” Smithe has demonstrated, first, that they know location and, second, that they know retail,” Rich said. Smithe’s Drexel Heritage stores will average around 12,000 square feet, said Lenwood Rich, executive vice president of sales and marketing at Drexel Heritage. Smithe, paired with the strength of the Drexel Heritage name, will be a winning combination for the Chicago market.” Smithe recognizes that a growing segment of consumers is interested in shopping for nationally branded product in a dedicated store environment,” said Jeff Young, Drexel’s president and CEO. The partnership reflects Drexel Heritage’s efforts to target major markets where it doesn’t have a high profile now. “We see this Drexel Heritage business as an opportunity to extend the breadth of our reach to consumers in the Chicago area,” he said. Smithe Furniture, which continues as the heart of the retailer’s operation. Smithe emphasized the Drexel Heritage stores will be a separate business from Walter E. “We’re confident in the focus that (Drexel parent) Furniture Brands International brings to the store program, the product direction they’re taking, and their commitment to partnering with the retailer to enhance profitability,” he said.
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